Don’t Promise Your Kids a Toy this Xmas

I’m still reading through books on influence and persuasion, and in particular, how companies sucker consumers into buying their latest products. Here’s a tip I learned that I’d like to share with parents who might soon be asking what their children want for Christmas. Christmas sales and the after-shock The run up to Christmas is booming business for toy stores, but what happens in the couple of months after they […]